Recent News

Google and Mozilla

Wow, the search engine world is just a never-ending source of changes and excitement – if you’re watching your SERP rankings.  For quite a while, Google has been undisputed as the search engine leader with everyone wanting to partner with them.  This past week, we’ve seen a change.

Screaming Beagle Search Engine Optimizations in the Raleigh NC TriangleYahoo and Firefox have announced that there will be changes going forward.  After a 10 year relationship between Google and Mozilla, Google has become an “alternate choice” going forward.  Yahoo will now be the default search engine choice  whenever Firefox is installed.  This reportedly was a choice by Google to not renew the existing relationship to the tune of about $100 million per year to be the default search engine.

Since Chrome has now crossed over to 40% market share across the board for all web related visits and Mozilla only has about 18% of the market, Mozilla has certainly become less attractive as a cost center for Google.  When it comes to desktop alone though, Google’s Chrome browser still lags perhaps just a bit behind Firefox.  But across the board?  Those mobile browsers from Android are starting to add up. Mobile searching is becoming more and more prevalent – and your friends at Google are right in the middle of it.  From that angle alone, Mozilla has probably passed its period of usefulness to Google. According to W3Counter, Chrome is carrying 38% of the browser share; IE, 19%; Firefox, around 17%.  This, according to W3Counter, puts Google and their Chrome browsing to the top of the heap.

When the deal was originally forged market share numbers were considerably different.  The Chrome browser didn’t even begin to appear in the market until 2009. Based on that time frame, they’ve done very well in getting it out. Of course, making it easier to get some prodigious numbers up is the quick and easy ability to pop Chrome into any droid browsing experience without issue.  Controlling the platform (Droid OS) has been obviously quite a boon into browser market share – as the folks at Microsoft can surely attest.  Microsoft enjoyed roughly the same benefit when they rolled out Internet Explorer – as frickin’ horrible as it was – out to all desktops and skyrocketed to the top of the browser usage charts.

Now, how does this change things?  For the most part, it probably doesn’t very much. Google is and will continue to be the market force with all other search engines holding only a distant percentage of the overall search market.  This may also be a move to try to stave off charges of “monopoly” against Google by the EU.  A pre-emptive strike if you will before the EU gets going on Google.  They’re already somewhat leery of the Google market position and what influence they may be able to exert by virtue of that position.  I think that position is highly justified and DOES bear scrutiny.

It may pay to spend some more time looking at your positions and ranking in the Bing engine.  As Bing powers the Yahoo search engine, it may be advantageous to keep an eye on those things.  That being said, a high position of a small percentage or searches is not going to balance out a smaller position on a high percentage of searches.  The money is still in the google search engine – but keep an eye on things.

Our own experience is that the Bing / Yahoo engine is based more on the actual page content.  Google puts more weight on the links going to the site.  Now, don’t get confused with things here – Google’s algorithm is very complex, and that is only a generality. If you can rank well in Bing, then usually with some quality links, you’ll be able to pull off the same with Google. On the flip side, if  you’re ranking only due to strong links (but have really bad content, site structure, etc), you may NOT do that well in Bing.  There are indeed though so many influencers that it’s hard to give any real specifics.

You can keep up more with search engines and search optimizing in general of at, their ScreamingBeagle Facebook page, or even follow them on raleigh seo topics on twitter @RaleighBeagle.

Searching for Vintage Cars that are for Sale? The Internet is your Best Bet

Been fascinated with vintage cars? Do you find them glamorous, classy, and as the ultimate ride? If you’re fortunate enough to have the necessary resources to afford a vintage car, then you are among the lucky few. Vintage cars come few and far in between, some of them are just old rusty buckets now languishing in junk yards or in someone’s old barn.

Viintage Used carsBut these old rusty buckets can still be restored into its old glory. To many vintage car restorers, this is a monumental project that is worthy of their expertise. Many vintage car aficionados find this a very challenging task and have poured their hearts and souls in projects like this. For them, vintage car restoration is a labor of love.

But where do you find these old vintage cars? Do you really have to search all the junkyards there are in your area or ask around at a seemingly improbable quest? Do you have to spend countless hours scouring newspapers and magazines for these great projects? The best way to do this is to do a search through the internet.

A lot of people have found that selling their vintage cars through the internet is the best way to do it. Not only are they able to do it for free, but they can also capture a wide market. Some post their old vintage cars in websites that specializes in selling them. These websites will only take a small percentage fee or a flat rate for the sale.

This method is beneficial for both the buyer and the seller. For the buyer, they don’t have to go through many tedious steps just to find a vintage car that they want. Also, they will be able to immediately see the condition of the vehicle through pictures and some even have videos of the vintage car that’s for sale. Even if the vehicle is from the east coast and you’re from the west coast, you don’t have to travel all the way to the other end of the country just to see it. Relying on oral descriptions through phone calls will not be enough.

Another great venue for both buyers and sellers would be auction sites like eBay. Here sellers will be able to post their vintage cars for sale and buyers can have a chance to buy them at a low price, that is if there are few or no bidders.

But it is not only old and decrepit looking vintage cars that are for sale today. There are also a number of fully restored vintage cars for sale that you can find I n the internet. Make sure though that you know exactly what comes with the car and if there are some repairs that are needed to be done, the seller should inform you. This way, you can properly assess the valuation of the vehicle.

Another consideration a buyer must think about is the method of shipping. Will the seller be shouldering the shipping costs or are you going to have to get it yourself? There are car couriers that specialize in shipping vintage cars and they are given the utmost care to preserve them while in transit.

So remember, owning a vintage car doesn’t have to be harassing. In fact, you should be enjoying this experience. Vintage cars exude the class and glamour of the twenties and the thirties, plus they look great in road shows.


Would like to learn more about Junk Cars Raleigh? Head over to, and sell your junk car in Raleigh NC now!

More Computer Ransomware Annoyance

So I’m sitting watching TV the other day – I work out of a home office, so I almost ALWAYS have a TV going…. Ain’t the internet grand?? Anyway, happened to catch something on CBS about the annoying encrypting ransomware virus that has already been mentioned on this site before. As was suggested, the interesting thing is that it is apparently making money due to the business model.

Whereas most spyware / virus models seem to be to do things on the sly, this one is different. Normal viruses will either grab your data and phone home with it – never good. It can redirect you to certain pages that make the virus authors money – I think this was the actual first virus model that had monetary benefits. Prior to that, the viruses that come to mind were more about destroying something – like all your files. This really did Virus removals in clayton ncNOBODY any good other than giving the virus writer a jolly knowing that someone was going to lose all their data. Can’t see how that actually would give ‘em a jolly,but whatever. And then came along the virus that would hijack your browser. All searches went to a search engine that was already packed with PPC links, search results would come back laden with affiliate links, etc. Now THAT made some sense. Anyway…

The current ransomware folks, for the most part, seem to have been fairly conscientious in their business model. Pay – and GET your data back. That’s the difference. Obviously, a lapse in security of some sort has been discovered or exploited in some sort of system software (or your antivirus application), but now, you need to worry about mopping up the mess left on your Windows machine. Yes, privacy and security always HAVE been an issue with Windows systems – at least more than other operating systems. But, back to our issue at hand…

Prior to this, virus writers had no desire to deal with anyone directly. The worst part of it was that they also were usually pretty poor at the code writing and would end up crashing most computers with their half-baked software/code/programs. I know (or have heard at least) that there are sites out there that will write your virus for you – like little bits of code that can be embedded into an email file attachment or setup as drive-by download on a hacked website. Maybe that’s where the poor quality came in. Regardless, instead of the virus writers being smart about it and looking at it as a long term thing (read “using subtlety”) they would hammer the absolute hell out of a computer maybe get a few clicks and make a few cents. And then the computer would crash. Idiots. If the virus can be pushed on enough computers though, even if the operating system couldn’t handle it for more than a few hours, it might generate some good money for the virus writers. And to my benefit, it has made me a living through fixing the messes that these idiots left behind. We do strongly recommend having a good antivirus solution in place. For a good free antivirus, we recommend either Avast or  AVG.  There are better programs out there, but we have used both of these and they meet the need in many cases.

What is actually happening on your computer is the the infection really consists of just applying an encryption algorithm on your computer hard drive. Now if you HAVE a backup, you are fine, you can always restore an earlier version.   If you don’t have one, though, you’re going to have to rely on a virus writer to actually give you the proper key if you decide to pay your ransom. It’s usually a couple hundred bucks. Now, IF you could be guaranteed that it would GET your files restored, then it’s about double what we as computer techs would charge for a virus / malware removal in Clayton NC area (OUR stomping grounds). Since we can’t “fix” an encryption issue like this, it’s either pay and hope to get the data back (at least a chance to get it back) or not pay and never get it back. We are always happy to talk to you if you have questions. If you DO get something on your computer or want to talk to someone who can give you an honest answer, you can catch us at Clayton Computer Repair.

This crop of ransomware virus stuff is actually carrying through with the promise to restore your data if you pay. That is the biggest difference. They’re obviously little incentive to pay any l33t hackz0rz anything if it’s going to just go into their pocket and you don’t get your data. That is similar to the delete your data bit above and it really does NO ONE any good. However, if we can COUNT on the crooks to carry through with the promise of actually giving the proper key a high percentage of the time, THEN there is incentive to pay them.

Gripes my sense of fair play and anyone profiting off from something like this, but sometimes, you need to keep your eye on the end game. You want your data back. They have a history (lately) of carrying through on sending the decrypt key back after payment. Sometimes, regardless of what’s “right”, it’s just a whole lot easier and smarter to pay.

Why Care for Online Reputation Management

Online reputation management is essential to the profitability of a business. Who wants to patronize a business with a bad reputation? If you would like your business to be successful, you need to include great reputation management in your business strategy.

To help increase your online presence consider using social media. Websites such as LinkedIn, Twitter and Facebook can help you build business presence online and offline. Use social media effectively by posting statuses consistently. When posting make sure to provide your readers information they actually need.

Posting information on social media websites is important to the reputation of your company. You need to post many times a week to effectively run a marketing campaign. Monitoring your own personal standing or company brand is very crucial to online reputation management.

You can set up automatic notifs when your name comes up. Use Trackur, Track This and Google Alerts to send you notices. This way, you are aware when someone is talking about you. And never ever have a public disagreement with a member of your audience. This really is a fantastic method to show folks that you’re not concerned with their needs.

Also, have a portfolio of websites you can optimize with search engines. Your company website should be the number one in search listing for your business name, when used as an internet search query. Also try to have ten of your business web pages become the top ten search results for your brand name to block your competitors out.

Keep your current customers satisfied while recruiting new customers. Many businesses forget to nourish their current customers and use brassy media to reel in new customers. This can backfire and cause a drop in your complete gains.

It will also help if you read the bad reviews of all the companies that are in direct competition with you. This will give you the best suggestions on how to keep your customers satisfied.

A company will lose everything when it has a bad reputation. With internet’s power these days, it is only critical that you invest some time in your online reputation strategies.

Is it copyrighted?

commerce and copyright lawA general rule for determining whether a public domain book is in the public domain is to check if it is published. If the book is published and the copyright date is 1922 or before,then it is in the public domain. We checked with our masters of all things legal over at Mast Law in Smithfield NC and the rules ARE contorted…

But the real problem comes for works that are:

* Published after 1922 (1923 and onwards)
* Not published at all

For works published after 1922, there are several other criteria – yes, the copyright law becomes a bit convoluted, but here’s the gist of it:

* If the work is published before 1964 without copyright renewal, it is in the public domain.
* If the work is published before 1978 in the US without formal copyright notice, it is in the public domain.

And if these two conditions are satisfied (work is copyrighted and was renewed), we now enter the area of copyright law that has many content publishers protesting.

Essentially, the current copyright laws (based on the 1976 Copyright Act and the 1998 copyright extension) mean that any works published after 1922 (that have been copyrighted and renewed) cannot enter the public domain until 2019!

The good news is, if this can be called good news, that 2019 onwards, the public domain will start gaining a year’s worth of creative content every year. While this may seem like a long time to wait (and like I’ve shown in this book, there’s no need to wait that long), that is when the real power of the public domain will materialize (unfortunately, there are chances that the copyright laws will become even more stringent).

If the work has not been published, there is a simple method to find out if it falls into the public domain.

Unpublished works in the public domain begin with works created 120 years before the current year of reckoning, and for authors who died no later than 70 years before the present year. It simple terms, this means that if the current year is 2006 and you want to use an unpublished work as public domain, it has to be created in 1886 or earlier, and the author has to have died by 1936 or earlier.

If not, the work is not in the public domain.  If you have any questions, you can check with OUR favorite NC business law firm here

Upgrade or Replace Your PC?

There is a lot of confusion about upgrading computers.  I was working on an old computer in Raleigh yesterday.  I’d given the computer to an old friend and she had brought it to me a while back to get a virus off if memory serves me close to correctly.  May have actually been a power supply issue as well. Either way, I got it working again almost a year ago.  But she hadn’t picked it up. I let it sit there collecting dust in my office for months – apparently she just didn’t want it any more. Or maybe had gotten another one. It wasn’t a real “hot” machine to begin with and it was getting pretty slow.

So, like most computer geeks, I put it to good use after letting it sit there for several months. I let it run misc apps for me in the background freeing up some other resources I had tied up.  ANd it did pretty darned well – albeit slowly. Which brings me to this particular topic

Upgrading Your PC Computer Hardware

When is it smart to upgrade your machine?  It honestly depends on what you want to do.  Like the link below, if you’re running XP, it’s probably time to do something. Your choices are upgrade or buy a new machine. If you are running Windows XP, you will likely need to some heavier upgrades – and buying a new machine will likely be your best option. Windows XP machines are going to likely be too weak froma hardware point of view to run Vista and up with any kind of speed.  The requirements for Vista and newer are somewhat higher regardless of what Microsoft may say.  You need more computer to make those Operating systems work well.

Already Have Vista or more recent?

 If you are running Vista, Windows 7 or Windows 8 and you maybe only have a 2-4 GB of RAM, then a simple (and inexpensive) memory upgrade might be exactly the thing you need.  If you are running a 64bit version of operating system, then your computer will recognize at least 8 GB of RAM. For the Pro, Enterprise or Ultimate Win 7, your system can recognize up to 192GB – FAR more than most users could ever possibly want. Regardless if you don’t already have 8 GB, it is a sweet spot for most users.  If you tend to run a lot of apps and have a Home Premium version – the most common – you can upgrade to 16 GB and get some nice performance.

What if you need more?

When you start getting into replacing motherboards, processors and CPUs, it starts to get expensive. And if you’re going to replace all that, you very likely will want to replace that old hard drive. To get a good solid upgrade in place, you will be looking at a MINIMUM of 300-400 dollars – absolute minimum. If you are to do it right and you want some hardware that can do the job for most anything… you will probably end up spending 600 or more.  If you’re a gamer – it can go up immensely from there.  And that’s just for the hardware.

Operating System Upgrade 

Now in addition to the hardware, you likely are going to have the cost of an operating system license. Windows is far and away the most popular operating system.  You’ll pay a minimum of $100 for an operating system to install if you’re going with Windows. You might find a starter version for $90 but spend the extra 10 and get at least a Home Premium version.

DIY or Pay Someone Else?

 If you happen to be a computer geek, upgrading is often a good option since you can do the work yourself. If you’re a general user and are going to have to pay a company or pc tech to do it, then you need to look at the costs involved – and THAT is where the “depends” comes in.

To do a Rebuild

You’re looking at at least a couple of hours for a Raleigh pc computer technician to put your machine together. Popping in a CPU, thermal pasting it, putting on a cooling fan, hooking up the cables to the motherboard – all that good stuff.  That is going to add at least $150 or more – JUST for the hardware. Then there will likely be another hour to install the OS.  You’re likely going to be looking at $250+ depending on your market to get a computer built for you just in labor.  

How Do I get my Data?

Now you want your data moved from the old computer? Probably a little more time. Most techs, at least our are, usually reasonable about this kind of stuff.  For a bigger job like this, your tech may cut you some slack and not charge you for every little minute. When we do this kind of work – depending on the amount of data and situation, it can take anywhere from a half hour to a couple hours. Under certain circumstances, it can take even longer depending on what needs to be done to transfer the data.

Let’s Tally

For an upgrade to a decent machine – upgrading the motheboard, the cpu, memory and hard drive – basically keeping your optical drives, case, power supply – a minimum of $300 and up. Strong hardware, say 600.

Operating system – about $100. Pro/Ultimate version OS – $160

Labor – easily $150 – max around 4 hours generally – $300-400

Pricing: Minimum – $550 / Max – $1200

Compare – New computer

We’ve seen them as low as $300 for a new computer. Granted, that price point is not going to get you the monster gaming machine, but – if you’re a gentle user and aren’t doing games, video editing or anything real intensive, it should work well. If you’re looking for something a bit more, then you can get a machine in the 500-600 range that will take care of a LOT of people. For those with heavier needs, obviously, you can spend a whole lot, but a good solid machine sporting a top-notch i7 proc can certainly be had for as low as 700.  Then add on some setup/transfer time – maybe a couple hours – say $150-200.

Compare your prices.  Which works out for you?  Still not sure? Contact a reputable local computer repair company and find out more!

Encrypting Ransomware. Joy.

NOT entertaining. Ransomware. There are a pretty noticeable variety of customers that call nowadays about ransomware virus attacks on their computers. Knock on wood, only one of our technicians has truly run across this specific virus in actuality. All others have been the more normal FBI virus variety of malware which can be resolved pretty fast.

Encrypting Technology

Resolving or repairing the cryptolocker virus? Not so much. Not only is it not a fast solution – there ISN’T one. The long of the cryptolocker virus is that what it actually does is use encrypting technology to encode the software files on your hard drive. The only way one can access these files is to decrypt them with a special “key”. While a lot of people see this and legitimately USE this form of technology to shield those files on their own hard drives, when a program, such as this one, does it for your files… The huge thing is that the files are only able to be be encrypted with a key (string of characters – a LONG sequence of characters) and thus to UNencrypt those files, you need to have the same key. Since you weren’t the one you also can’t do the UNencrypting since you’ve no clue what the key actually is. Just the hackers do – and it is going to cost you to gamble on paying them to see IF they’re going to really decrypt those files.
As an aside, since we get way a lot of customers that have a real issues just keeping up with their e-mail password, using disk or file encryption technology has to be SERIOUSLY contemplated and thought through before actually doing it even in conditions that are legitimate. Email passwords can be reset. Encryption keys like this can’t be reset. If you encrypt your disc and then don’t have any hint what the key is – there is NO “reset” on that. Your files are eternally locked. In the end, which is the real goal.
It looks like those files are really regularly decrypted by the ransomware folks and turn your computer back. At least often enough to make it a worthwhile risk to pay the blackmailers. Think about it, if paying the ransom had a 0% chance of getting your files back – people just wouldn’t do it period. Some of you may pay and get absolutely nothing, but is access back to your files worth a few hundred dollar gamble?  Don’t know.  If you have your hard drive loaded with all the documents, pictures and more that comprise your whole life – as a lot of people do – is a payment of a few hundred worth it?  Only you know in your case. If it’s just a cheesy laptop that you didn’t have much on to begin with – maybe not. Either way, you pay your money and take your chances.

There is no “fix”

This is simply not something a computer repair business can mend. Your choices are restricted. IF you have not been negligent with copies, it is possible to quite maybe restore or recover the files prior to being encrypto-locked. Think about it like this – your file is essentially set inside a brick that takes a special tool to crack. How will you get through that brick? It’s frustrating as you can SEE the file, but just can’t get to it. That special tool is going to cost you – and may or may NOT operate correctly. It’s not like you can phone your attorney and sue an anonymous international hacker for this kind of thing. You pay your 300-500 dollar ransom and just hope that it turns out right. And THEN make sure you’ve got appropriate backups going on. Expensive lesson yes, but… If there are no backups floating around anywhere?  You’re entirely hosed.


Using good common sense is the best defense that you’ve got. That and a good antivirus software and knowing your computer. There will USUALLY be opportunities to put the kibosh on this or any virus before they get into your computer. They’ll occasionally conceal themselves in emails enticing you to just open a zip file that claims to have advice about a program that can’t be delivered to you. Hey hold it. DID you actually order anything?? And would FedEx or UPS really HAVE all those misspellings in their email? Great common sense is CONSTANTLY a must-have when it comes to your computer. Some you may be unable to see so easily – like web site drive by infection. Viruses can be embedded in web site code to drop a virus and hence infect your computer. With a good AV in place , hopefully these will be captured before they get a toehold in your hard drive. If your computer starts slapping up windows, or just generally behaving crazily – disconnect from your network pronto before anything else can be downloaded BY the virus into your computer. Call a computer repair company. DO NOT, I repeat, DO NOT jump into stopping and restarting the computer over and over again thinking this might help – it will NOT.  It will only likely GIVE the virus an opportunity to get further and further into your computer.

Here’s the article for more info…

Hackers ramp up computer attacks that demand ‘ransom’ – USA TODAY Wed, 14 May 2014 20:38:43 GMT

Hackers ramp up computer attacks that demand ‘ransom’USA TODAYHackers operating on the Internet’s “Dark Web” are spreading a new, more sophisticated generation of the malicious software known as “ransomware,” anonymously shaking down anyone with an u …

Read more …

Ransomware – Ramifications and Solutions

Ransomware - Not going to be a good day for you OR your computer

Ransomware – Not going to be a good day for you OR your computer

NOT fun.  Ransomware.  There are a pretty noticeable number of customers that call these days about ransomware virus attacks on their computers. Knock on wood, only one of our techs has actually run across this particular virus in the real world.  All others have been the more normal FBI virus variety of malware which can be resolved pretty quickly.

Encrypting Technology

The cryptolocker virus one? Not so much.  The long of the cryptolocker virus is that what it really does is use encrypting technology to encode the software files on your hard drive. The only way one can actually access these files is to decrypt them with a particular “key”. While a lot of people see this and legitimately USE this kind of technology to protect those files on their own hard drives, when a program, like this one, does it TO your files… The big problem is that the files can only be encrypted with a key (string of characters – a LONG string of characters) and thus to UNencrypt those files, you have to have the same key.  Since you weren’t the one that DID the encrypting, you also can’t do the UNencrypting since you have no clue what the key actually is. Only the hackers do – and it’s going to cost you to gamble on paying them to see IF they will actually decrypt those files.

As an aside, since we get way too many customers that can’t seem to keep up with their email password, using disk or file encryption technology needs to be SERIOUSLY contemplated before actually doing it even in legitimate circumstances.  Email passwords can be reset. Encryption keys like this can NOT be reset. If you encrypt your disk and then have no clue what the key is – there is NO “reset” on that. Your files are forever locked. After all, that is the actual purpose.

It seems that the ransomware people actually often decrypt those files and turn your computer back to you. Think about it, if paying the ransom had a 0% chance of getting your files back. that would be bad for business for them even if it IS a bad business to begin with.

There is no “solution”

This is not something a computer repair company can fix. Period.  Your options are limited. IF you have been diligent with backups, you can very possibly restore or recover the files prior to being encryptolocked.  Think about it like this – your file, when encrypted like this, is basically put inside a mystery metal shell.  It’s still there to be sure, but how do you get through that shell? Unless you get hold of the secret tool to get through that metal shell, you can’t truly get to that file.  And the mystery metal tool is going to cost you – and may or may NOT work properly. It’s not like you can call your lawyer and sue an anonymous international hacker for this kind of thing.  You pay your 300-500 dollar ransom and hope for the best.  And THEN make sure that you have proper backups going on.  Expensive lesson yes, but… If you don’t have backups somewhere?  You’re completely hosed.


Using good common sense is the biggest defense. That and a good antivirus software and knowing your computer.  There will be opportunities to head off these viruses before they get into your computer. They will sometimes conceal themselves in emails enticing you to just open up a zip file that claims to have information about a package that can’t be delivered to you. Hey hold it.  DID you actually order anything??  And would UPS or FedEx actually HAVE all those misspellings in their email?  Good common sense is ALWAYS a must-have when it comes to your computer. Some you may not be able to spot so quickly – like website drive by infection.  Viruses can be embedded in website code to drop a virus into your browser and thus infect your computer.  With a good AV in place, hopefully these will be caught before they get a toehold in your computer. If your computer starts slapping up windows, or generally acting crazy – disconnect from the network pronto before any other damage can be done. Call a computer repair company. DO NOT try to shutdown and restart the computer multiple times thinking this may help – it won’t and will likely GIVE the virus an opportunity to get further and further into your computer.

Here’s the article for more info…

Hackers ramp up computer attacks that demand ‘ransom’ – USA TODAY Wed, 14 May 2014 20:38:43 GMT

Hackers ramp up computer attacks that demand ‘ransom’USA TODAYHackers operating on the Internet’s “Dark Web” are spreading a new, more sophisticated generation of the malicious software known as “ransomware,” anonymously shaking down anyone with an u …

Read more …

DMCA, Music and You

Can it be patented? Is it copyrighted? Is it even YOURS to USE?

The ongoing fight over digital rights and the DMCA rears up again. Honestly, this is a rather unique time in which we live. Never before in human history could so much be transmitted to so many, across the globe, nearly instantaneously. Back to the DMCA rulings that did quite a number on many “sharing” sites (including this one in a former life), the world of digital and online sharing and innovation is a very fluid and shifting place. Find out more about the Digital Millenium Copyright Act (DMCA).

VHS and then CDs - Copyrights

VHS and then CDs – Copyrights

All of this has only been in action as digital formats and processes have come to the masses. We don’t suspect that there was a huge market for someone to typeset and produce black market books when that was the prevailing technology. Even if one DID print up a huge supply of books, the lingering problem would be what to DO with all those books – and how to profit from it. If there’s no financial reward, there’s really very little incentive. Distribution channels. THAT would have always been the biggest impediment to making it truly financially lucrative.

However, with the advent of digital processes and the ability to replicate digital content and share it quickly and nearly effortlessly, problems HAVE ensued. You can trace the digital beginnings of this back to the introductions of video tape recording – think VHS and video tapes starting back in the late 70’s. When the average Joe could get a copy of the latest movie and sit there with a bank of VCRs and duplicate a movie (“Alien” – remember THAT one???) and sell those tapes off cheap from his trunk? While that isn’t mass production, when there were enough people doing it, it did take a bite out of the pie. While there are cries of “Foul!” on those copyright infringements, our own personal take is that it did end up creating a whole new market for movie distribution – one that the movie industry may not have followed willingly or in a timely fashion. Not everyone wants to go to a movie theater to see the latest picture. But when the movie can come to you? This was a pretty neat concept. Movies continue to be one of the central battlegrounds of copyright infringement.

Fast forward a few years, and the picture became even murkier. The next step was the BBS distribution model. One could find a local BBS – bulletin board service for those too young to remember or know – and gain access to their stashed files. These would often include software as well as other media. Still, it was a local distribution channel and speeds were in the 9600 to 14.4K range. STILL pretty sluggish based on today’s standards. But it WAS doable. One had to find these local repositories, gain access and then wait what would amount to days to get large amounts of data down. Anyone remember “download managers”? No, not the ones like we see today that are there primarily to slap a new toolbar on your browser or feed you advertising, but the ones that could pull multiple streams of data to increase the overall download speed – and resume your data pull after your ISP decided you had been connected long enough and terminated your connection. With a standard “save as” type of download, your computer would want to start at the beginning all over again if the data transmission was broken. This could lead to a whole LOT of frustration after watching something download for an extended period – only to have a disconnect negate the whole thing. Again, bearing in mind some of these downloads could literally take DAYS, one could expect their data flow to be interrupted dozens or more times. Download managers were an absolute necessity.

Once the internet as we know it today came into being and directly into people’s homes, there was now a quick and easy distribution channel that was worldwide. Almost anyone could rip the newest song from a CD and post it – and have it available for download from the other side of the globe – all in about 20 minutes. Back in the days of kick*ss 9.6 (we actually DO remember using a 300 baud modem – we’re showing our age now…), downloads like this could have taken days, nonetheless, the technology was there. Now it isn’t just Joe sitting there producing 200 copies of a tape, CD or DVD and selling them, it’s someone making a rip of a piece of data and posting it somewhere – for immediate global acccess. With cable modem speeds available throughout the world, one can now download a whole movie in minutes.

Girl Listening to Music

We WANT this girl to be able to listen to HER music!

As it is, there will always be a black market out there for all types of media – be it software, information, videos, or music. We personally don’t think that will ever be eliminated. There will ALWAYS be the fringe element. Broke people do what they have to do. Some people just like the feeling of getting one over on “the man.” But we believe that the majority of people, given the opportunity to acquire digital media at a reasonable price, without a whole lot of muss and fuss, are more than HAPPY to go down that path. One only has to look at the unrivaled success of iTunes to see that in action. Streaming services from Redbox and Netflix are great solutions that serve a need, are cost effective for consumers, and are easy to use.

One thing that we DO like is that there ARE legitimate places now that one can acquire and enjoy digital media on a paid and authorized basis. See above. When there are big ol’ elephants in the room, think MPAA and the RIAA in particular, that seem to be intent on keeping things as they are and as they “have always been”, there will be a whole lot of head butting. Only by embracing changes that come as a result of new technology and coming up with common sense innovations and monetization streams, will organizations like this truly serve the public interests – and those of the people that they serve. By trying to impose more and more Draconian DMCA type rules and legislation, we personally feel that those organizations look more short-sighted and truly just lack the foresight needed to be viable players going forward. If ideas such as those put forth in the past by the DMCA were followed in OTHER areas – “We’re sorry, that refrigerator you bought a couple years ago – and now that you’re moving – well, you can only use that fridge in the old house. You’ll need to buy a new one.”

Technology only advances, it doesn’t take a step back – short of that zombie apocalpyse we’re expecting any day now… If a business plan doesn’t take into account existing and developing conditions, it’s bound to fail. When any company or organization tries to force something on the public that doesn’t meet their needs, it will fail.

Here’s a blit from American Songwriter on current DMCA practices and directions.  Seriously we DO want songwriters and performers to get proper monetization from their efforts.  If Toby Keith hadn’t made a decent amount of money, could he ever have released “Red Solo Cup” – currently one of OUR favorites!

The Future Of The DMCA (And How It Affects Your Copyrights) – American Songwriter Wed, 30 Apr 2014 19:18:17 GMT

American SongwriterThe Future Of The DMCA (And How It Affects Your Copyrights)American SongwriterYou may have recently heard about a big to-do in Washington concerning the DMCA (Digital Millenium Copyright Act). Recent hearings evaluating the DMCA’s …

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BTW, since this is our first post since acquiring the site on the topics that got this domain into hot water several years ago, you’re NOT going to find actual torrents here. You will not find L33t downloads or any of that. There is no actual torrent downloading software here – though we’re sure a quick search will help you find some. We love the torrent format and may post links to some of the torrent software apps as we move along, but the content of this site is perhaps NOT what you expected when you came here – so don’t waste your time (or our cpu time) poking around looking for it.

Rank Me LOCAL – Search Engine Tips for Local Rankings

Get some quick Local SEO tips!

Get some quick Local SEO tips!

Local SEO is becoming the in-thing nowadays, especially considering the fact that marketing based on location is quickly bringing up the rear. Let’s face it, there’s are a lot MORE companies around you that want your business than there are nationally.  Every little service type business, local restaurants, etc – the number of truly LOCAL businesses is huge for each and every city – including our own Raleigh area.   But just like the “bigger boys” in Raleigh – small businesses make up the bulk of the US work force and that’s where local rankings are focused.  The follow article will present three efficient local SEO ideas that will help increase the rank of your business in the search engines for any keywords you choose.  Here’s a quick link to where you can get a gander at your overall site strength – MajesticSEO.  You can sign up for a freebie over there and at least get an idea of how “important” your website is before you get started.

It’s important that you get on Google and get your offline business profile made so it’ll be in their database. Registering with the three major search engines is easy, and be aware that they’ll call or text you so they can confirm your business address.  We actually spoke to the Google rep a few days ago.  We had modified our business address on a site and they called to confirm.  It was actually HELPFUL as I was able to actually ask the guy some questions.  Since Google itself never calls and makes it completely impossible to deal with verbally, this was actually a good thing.  One of my own concerns was having two addresses listed and how this would be perceived in Google.  If you don’t already have your NAP style microformat code in place – that is a good place to start after you’re done with the above.  This is simple but powerful as well as necessary for doing local SEO in Raleigh, and we don’t think a tremendous number of businesses know about doing this. This is the kind of thing that helps you, and that’s the way a lot of online promotions are – a series of small steps that add up.

If you want to rank for a certain area, you must make sure to optimize your content and gear it towards the area. This will help you gain the attention of the search engines and of the users in the area. Therefore, if your goal is to rank for a certain area, you need to create content that is important to the people there and that is relevant to the area. You will have to create content that is related to them in multiple ways. Thinking a little outside the box can prove helpful in this case because your main purpose is to connect with your readers at a local level, which can only be achieved when your content discusses their interests. We like doing things like specifically mentioning local events, specific locations, schools and more.

We do a LOT of search engine optimization work in the Raleigh NC area and surrounding small towns.  There is a pretty decent amount of competition, so when you can actually chatter about stuff like in our case, like the Redhat Amphitheater or Walnut Creek Pavilion and local concerts or something that TRULY identifies you as a local person – that’s good.  There are a lot of Raleigh SEO companies that just use generic content – and sometimes, you do what you have to do.  We’ve seen work from some local companies that really comes across as “non-native” English speaking writers and it’s not so good.   A misspelling here or there is not a killer – horrible grammatical structure and poor sentence construction are hallmarks of cheap off-shore labor.  Again, sometimes you do what you have to do, BUT… it doesn’t inspire near as much confidence as a good local piece written by someone that IS knowledgeable and local.

Last but not the least; one of the of the key reasons why people fail with local SEO is because they don’t take care of little things that may boost their chances of success. You shouldn’t make that mistake, especially if you want to see long term success. Get out and help the people where you live in some meaningful way, and that will make people aware of who you are.  This isn’t necessarily “true” seo in the normal sense of the word, but good old fashioned marketing.  One of my old customers liked sponsoring one of the local little league teams.  A whole field full of youngsters running around throughout the spring with your name plastered on their chest.  It DOES get attention. Something like that can be the quickest and easiest way to get your business noticed in a local area.

What would work for you the best way in terms of exposure where you live? This is how it works, you have a bunch of little components that are a part of the big puzzle you’re building. The more traffic to your business website, the better you look in the eyes of the search engines. When it comes to local SEO, it’s not hard to do; but make sure you learn more about this because it will help you build your business. Local SEO works extremely well for the right offline businesses, and if you feel it’s for your business – then get cracking on it and make it happen.